1960s dating ads
Alice Drinkworth has been a writer and journalist since 1995.
Today some 33 years later Elwyn Jones has produced his own online contact service which also uses a similar but much more comprehensive system.
They were no longer dependent on a husband or father for financial support. Marriage and children were no longer the hallmarks of success for a woman.
Society in the1930s considered a woman popular if she had a lot of dates.; women in the 1970s had working girl Mary Tyler Moore as a role model. By 1973, it had become the most-used form of birth control, with more than 10 million users.
The birth control pill allowed women to have sex without the fear of pregnancy.
Society was changing, and dating became more casual.