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“Spend double the amount of time crafting the right subject line as you do on the [body] because if they don’t open the email, it doesn’t matter,” says Cole Schafer, founder and copy chief of Honey Copy.
In most emails, you’ll want to include a quick greeting to acknowledge the reader before diving into your main message or request.
That’s especially true if you have to motivate busy people to respond or address a potentially touchy subject.
To write a great email, you need to know two things: common mistakes to avoid, and next-level strategies to get ahead.
Grammarly users know that when it comes to hedging, it’s better to omit it than leave it in, especially in emails.
And if you’re worried about coming off as impolite, don’t be: Contrary to popular belief, hedging language makes you sound less confident, which can ultimately undermine your writing.
What to do instead: In striking the perfect balance between formal and casual, the key is thinking about the relationship between yourself and the recipient and take social cues as your communication progresses.
“You kind of want to see what someone else is doing and participate, play along, sort of acknowledge the way communication develops and the way expectations in a relationship develop,” says Dan Post Senning, an etiquette expert at the Emily Post Institute.
Just as you want to start things off on the right foot with your greeting, you also want to part well. On the other hand, common closings like “love,” “sent from iphone,” or “thx,” may be best left unused in professional emails.
But first things first—you have to know what a great email looks like if you’re going to write one.
Every email you write has the same basic structure: Subject line, greeting, email body, and closing.
And if you add hard-to-follow sentences or mixed messages, to your draft, you’re even less likely to get a satisfactory response.
(Or any response.) “I get a ton of [emails] that are just these huge blocks of text.